Privacy Policy
Effective Date: 21/06/2024
Introduction:
Legacy Dental (“we,” “us,” or “our”) is committed to protecting the privacy of our patients (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website (the “Website”) or receive our dental services.
Information We Collect:
We collect personal information from you in a variety of ways, including:
- Information you provide directly: This includes information you provide when you schedule an appointment, fill out forms on our Website, contact us by email or phone, or leave reviews. This information may include your name, address, phone number, email address, date of birth, and insurance information.
- Information collected automatically: When you visit our Website, we may collect certain information automatically using cookies and other tracking technologies. This information may include your IP address, browser type, operating system, the referring website, the pages you visit on our Website, and the length of your visit.
Information Collected Through Third-Party Services:
We use certain third-party services on our Website that may collect information about your activity. These services include:
- Google Analytics 4: We use Google Analytics 4 to analyze website traffic and usage. Google Analytics 4 collects information about your IP address, browser type, operating system, the referring website, the pages you visit on our Website, and the length of your visit. This information is used to improve the performance of our Website.
- Google Ads & Meta Ads: We may use Google Ads and Meta Ads to deliver targeted advertising to you on other websites. These services may collect information about your interests and browsing habits to show you relevant ads.
- Meta Pixel: We may use the Meta Pixel to track conversions from our advertising campaigns. This information helps us understand how effective our advertising is.
- Microsoft Clarity: We may use Microsoft Clarity to record user sessions on our website to identify usability issues. This information helps us improve the user experience on our Website.
We do not share any personal information collected through these third-party services with them.
How We Use Your Information:
We use your personal information for a variety of purposes, including:
- To provide and improve our dental services
- To schedule appointments and send appointment reminders
- To communicate with you about your dental care
- To process your insurance claims
- To send you marketing and promotional materials (with your consent)
- To improve our Website and personalize your experience
- To analyze website traffic and usage (using Google Analytics 4)
- To deliver targeted advertising (using Google Ads & Meta Ads)
- To track conversions from our advertising campaigns (using Meta Pixel)
- To identify usability issues on our Website (using Microsoft Clarity)
Disclosure of Your Information:
We will not sell or rent your personal information to third parties. We may disclose your personal information to third-party vendors who provide us with services, such as appointment scheduling software providers, billing companies, and marketing agencies. We will only share your information with these vendors to the extent necessary to provide these services. We require all third-party vendors to maintain the confidentiality and security of your personal information.
Your Choices:
You have a number of choices regarding your personal information:
- You can opt out of receiving marketing and promotional emails from us by clicking the unsubscribe link in any email you receive from us.
- You can request to access, update, or delete your personal information by contacting us at info [at] legacydental.ae.
Data Security:
We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no website or electronic storage system is completely secure. We cannot guarantee the security of your personal information.
Children’s Privacy:
Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately.
Changes to this Privacy Policy:
We may update this Privacy Policy from time to time. We will post any changes on this page. You are encouraged to review this Privacy Policy periodically for any updates.
Contact Us:
If you have any questions about this Privacy Policy, please contact us at info [at] legacydental.ae.